An option is a list of assets that are grouped together by their type to be displayed in a coresponding step.
These can be lots of different types of steps such as fonts, illustrations, images, models, patchworks, materials.
For example, an 'Add Text' step which allows the consumer to type a message on a product could an an option that lists a number of font options for the user to choose from.
You can add as many options as you like. You can name them, set a price, thumbnail, preview image and a default. You can also move the options around using the = icon.